Thinking in Type: The Practical Philosophy of Typography |  | Author: Alex W. White
Publisher: Allworth Press
Category: Book
List Price: $24.95
Buy New: $4.99
as of 5/24/2012 01:07 CDT details
You Save: $19.96 (80%)
New (32) Used (30) from $3.49
Seller: Paper_Tiger_Books
Sales Rank: 850,703
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1st
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 6 x 0.4 x 9
ISBN: 1581153848
EAN: 9781581153842
ASIN: 1581153848
Publication Date: September 1, 2004
Availability: Usually ships in 1-2 business days
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Product Description
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals.
• From the author of How to Spec Type (0-78815-978-x), which has sold more than 34,000 copies, and The Elements of Graphic Design (1-58115-250-7)
• Advertising in Communication Arts
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