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Fashion Now: A Global Perspective

Author: Celia Stall-Meadows
Publisher: Prentice Hall
Category: Book

List Price: ~~$116.00~~
Buy New: $75.00
as of 5/24/2012 00:48 CDT details
You Save: $41.00 (35%)

New (25) Used (34) from $42.75

Seller: BrookeAnne1226
Sales Rank: 159,849

Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 10.9 x 9.1 x 0.8

ISBN: 0131594109
EAN: 9780131594104
ASIN: 0131594109

Publication Date: October 10, 2010
Availability: Usually ships in 1-2 business days

Also Available In:

•	Unknown Binding - Fashion Now: A Global Perspective [Hardcover]

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Editorial Reviews:

Product Description
The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product of service to meet these needs or wants. The basic language and principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions. The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.

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