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Creative Strategy in Advertising

Authors: Bonnie L. Drewniany, A. Jerome Jewler
Publisher: Wadsworth Publishing
Category: Book

List Price: ~~$168.95~~
Buy New: $63.00
as of 5/24/2012 00:27 CDT details
You Save: $105.95 (63%)

New (11) Used (50) from $1.95

Seller: All Books Plus
Sales Rank: 646,671

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 009
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.9 x 8 x 0.5

ISBN: 0495095699
EAN: 9780495095699
ASIN: 0495095699

Publication Date: April 23, 2007
Availability: Usually ships in 1-2 business days

Also Available In:

•	Hardcover - Creative Strategy in Advertising (Non-InfoTrac Version)
•	Paperback - Creative Strategy in Advertising (Wadsworth Series in Journalism and Mass Communications)
•	Paperback - Creative Strategy in Advertising With Infotrac
•	Paperback - Creative Strategy in Advertising (Wadsworth series in mass communication)
•	Paperback - Creative Strategy in Advertising
•	Paperback - Creative Strategy in Advertising (8th Edition)
•	Paperback - Creative Strategy in Advertising (Mass Communication)
•	Paperback - Creative Strategy in Advertising
•	Paperback - Creative Strategy in Advertising (Wadsworth series in mass communication)
•	Paperback - Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
•	Paperback - Creative Strategy in Advertising
•	Paperback - Creative Strategy in Advertising
•	Paperback - Creative Strategy in Advertising (10th Edition)

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Advertising Media Planning, Seventh Edition

Editorial Reviews:

Product Description
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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