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Introduction to Mass Communication: Media Literacy and Culture

Author: Stanley Baran
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book

Buy New: $76.70
as of 5/24/2012 00:11 CDT details

New (34) Used (142) from $45.00

Seller: dv_bookstore
Sales Rank: 44,821

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 7
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 10.7 x 8.4 x 0.8

ISBN: 0073526150
EAN: 9780073526157
ASIN: 0073526150

Publication Date: January 12, 2011
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - Introduction to Mass Communication: Media Literacy and Cultu
•	Paperback - Introduction to Mass Communication: Media Literacy and Culture Updated Edition

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Product Description
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

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