Strategic Market Management (Strategic Market Managment) |  | Author: David A. Aaker
Publisher: Wiley
Category: Book
Buy New: $65.00
as of 5/20/2012 21:00 CDT details
New (32) Used (63) from $46.00
Seller: St. Barney's Books
Sales Rank: 132,858
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 9
Pages: 341
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6.3 x 0.5
ISBN: 0470317248
EAN: 9780470317242
ASIN: 0470317248
Publication Date: December 30, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
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