Marketing: The Core |  | Authors: Roger Kerin, Steven Hartley, William Rudelius
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $25.00
as of 2/9/2012 13:08 CST details
New (28) Used (261) from $2.82
Seller: kkver1
Sales Rank: 112,136
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 3
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 10.7 x 8.4 x 0.9
ISBN: 0073381063
EAN: 9780073381060
ASIN: 0073381063
Publication Date: November 6, 2008
Availability: Usually ships in 1-2 business days
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Product Description
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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